Google Chrome, for instance, will bookmark websites that have a favicon, thereby attaching a search ranking signal that you want when it comes to driving traffic to your webpage.įavicons also make it easy for users to find your website in their own bookmarks, so they can keep coming back to your site quickly and easily. Bookmarksįavicons can provide your company with immediate leverage online. Favicons lend credibility to your site and present your company as a place that customers can trust to shop or work with. A potential customer may view a business website and make a judgment on the quality of the marketing or design alone.Ī customized favicon can make your website appear legitimate to users. Most business owners recognize how vital their online image is to the success of their companies. Favicons contribute to increased visibility for your site, which means that more potential customers learn who you are and remember your company. Users can save it to the bookmarks on their home screen, and it helps drive more traffic to your business’s homepage. As a shortcut icon that takes customers to your site faster and more efficiently, a favicon serves your brand positioning in more ways than one. Search engine optimization (SEO) is all about brand visibility.
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